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Flytime Enters "Baba Segi's Wives" Case Study: Building a Nigerian Revenue Stack

Flytime's entry as executive producer on EbonyLife's December 2026 theatrical adaptation of Lola Shoneyin's novel adds a live-entertainment engine to a film already structured as a major holiday event release — and tells you something about how the revenue stack is being assembled.

Tambay A. Obenson·May 5, 2026·7 min read
Flytime Enters "Baba Segi's Wives" Case Study: Building a Nigerian Revenue Stack

Speaking of packaging projects — specifically, "stacks," referencing an earlier report on the introduction of the AFP Funding Desk and "capital stacks" — this one comes from the opposite side (though not entirely, since they're linked): the "revenue stack." Capital stack on the way in (Funding Desk), revenue stack on the way out (this case).

Back in January, I wrote about EbonyLife Films' announcement of a feature adaptation of Lola Shoneyin's 2010 novel, "The Secret Lives of Baba Segi's Wives," produced with Genesis Group, Nile Media Entertainment Group, and Silverbird Group, with a theatrical release planned for December 2026 in Nigeria and the UK. The package was notable for a few reasons: Mo Abudu's first feature project in five years; an unusually heavy Nigerian consortium covering production, distribution, and exhibition; FilmOne/Filmhouse conspicuously absent; and a diaspora strategy that depended on the planned EbonyLife Cinemas UK.

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