Premium
The phrase "no data" has become a kind of shorthand in conversations about African film markets — a way of closing down inquiry rather than opening it up. When analysts, funders, or journalists say there is no data on African film activity, they often mean that the data they are accustomed to consulting — industry databases, box office trackers, streaming analytics — does not include Africa in any systematic way. But the absence of data from familiar sources is not the same as the absence of data. This report examines what the claim actually means, where data does exist, and why the gap between available information and cited information has persisted for so long.
