A systematic mapping of 32 YouTube channels across Africa with at least 1 million subscribers distributing original scripted drama or films. Collectively, ~71 million subscribers and 214 million monthly views — with estimated annual YouTube ad revenue of about $1 million across the entire dataset. The audience is already there. The harder question is who turns that attention into real commercial value.
As our intelligence platform, African Screen Intelligence (ASI), edges towards initial beta testing, internal research capabilities become even more dynamic and immediate.
Occasionally, I land on useful findings that merit publication on their own, even if only serving as a window into the kind of intelligence ASI is being developed to produce. This is one example.
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