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Where Hollywood Wins, Where It Doesn’t: Market Power Across Africa’s Largest Film Economies

Africa’s theatrical film markets don’t behave as a single bloc. Across eight markets in this baseline, Hollywood’s share of box office revenue ranges from 96% in South Africa to an estimated 20% in Ethiopia. The results vary sharply by market, and the source base varies as well.

Tambay Obenson·March 31, 2026·18 min read
Where Hollywood Wins, Where It Doesn’t: Market Power Across Africa’s Largest Film Economies

I wanted to quickly note that the past week, especially the last several days, has been unusually hectic on my end as we get African Screen Intelligence (ASI) ready for its first beta-testing phase, which has meant a lot of last-minute fine-tuning and a stretch of meetings and Zoom calls, disrupting my publishing rhythm. So if you’re new here, be aware that this is not my usual pace. Things should settle back into their typical flow within the next week.

That said, this final stretch of ASI tinkering has also afforded me some quality time with the product itself, yielding random but useful insights along the way, some of the more straightforward mappings I’ll share here... like this one.

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