Category: The Latest

Amazon Prime Video’s Announced Restructuring Means Shift Away from Sub-Saharan Africa and MENA

According to Amazon, the decision is part of a strategy to prioritize resources in areas that contribute most to the bottom line. One can therefore assume that its Sub-Saharan Africa and MENA investments, despite being very recent, are not paying off, or Amazon has accessed that, even in the long-term, they likely will not be lucrative.