Yesterday at MIP Africa, Netflix’s VP of Content for the Middle East and Africa (Netflix Africa) Ben Amadasun, was on hand for an hour-long conversation with a packed house of eager listeners.
During the talk, Amadasun said that African titles are very popular in the Caribbean: “From the data we see, there’s a lot of viewing of African stories in Jamaica and across the Caribbean. We’re really impressed by how well these stories are connecting with Caribbean audiences.”
Last month, Akoroko Premium subscribers received a detailed newsletter that included analysis of this very key data.
The August dispatch noted that Caribbean nations dominate the top of the lists of countries where African and “Afropean” Netflix films and series outperform, suggesting strong and consistent engagement in the region; not in any European countries nor the USA.
Aside: This year’s launch of the ITC-Afreximbank “Strengthening AfriCaribbean Trade and Investment” initiative in June certainly was an indication of something.
Of course, African countries are well-represented, as they should be in this context! Although, however, overall engagement across the African continent is much less uniform compared to the Caribbean.
This is influenced by several factors including varying degrees of digital infrastructure.
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