Nigerian entrepreneur Moses Babatope’s newly launched multiplatform Nile Media Entertainment Group has set an ambitious rollout for its first Nollywood release, “The Uprising: Wives on Strike.” The third installment in Omoni Oboli’s film franchise is scheduled for theatrical premiere in Nigeria on October 18, 2024.
Following its domestic debut, the film will extend its reach to select Francophone African countries—including Benin, Senegal, Togo, Burkina Faso, Cameroon, Congo, Gabon, Guinea, and Rwanda—from November 8.
Additionally, Nile Entertainment has secured international releases in Canada, the United Kingdom, and Ireland, with further expansions into Eastern and Southern African cinema locations anticipated shortly thereafter!
This staggered, multi-regional, multi-continental release strategy is certainly notable for a Nigerian or any African film, but particularly what is framed as a commercial Nollywood movie.
By extending the title’s availability beyond Nigeria and typically neighboring Anglophone African countries, the distributor hopes to tap into new markets and maximize the film’s financial success.
What does success look like in this context?
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