Newly disclosed figures detail Netflix’s $220 million investment in key African markets (South Africa, Nigeria, Kenya) between 2021 and 2024—double the average annual spending from 2016 to 2022, with South Africa the primary beneficiary.
Meanwhile, Netflix execs Larry Tanz (VP of Content for EMEA) and Ben Amadasun (VP of Content for the Middle East and Africa) shared new insights into their localized strategy, creative risk-taking, and South Africa focus.
Akoroko Premium subscribers received my analysis of the new information, further contextualizing Netflix’s Africa position, amid ongoing debates about the streamer’s commitment to the continent’s markets.
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