Netflix is ramping up its investment in South Africa’s creative industry by unveiling a slate of original series and films. The announcement was made at MIP Africa, where the streamer also revealed multi-title partnerships with local filmmakers.
Following are the highlights (specifics where available):
Announcements:
- Netflix is intensifying its commitment to South Africa’s entertainment sector with a range of original series and films.
- The news was shared at MIP Africa, highlighting several collaborations with South African filmmakers.
Upcoming Programming:
- Series:
- “Miseducation“: A drama highlighting the South African education system. (Release: 2024)
- “Yoh’ Christmas“: A series celebrating South African holiday traditions. (Release: 2024)
- “Savage Beauty” (Season 2): A look into South Africa’s fashion world. Produced by Gambit Films.
- “Blood & Water” (Season 4): Continuation of the mysteries at Parkhurst College. Produced by Gambit Films.
- “Soweto Love Story“: A rom-com about three friends finding love in Soweto. Created by Thishiwe Ziqubu and produced by Rafeeqah Galant and Ephraim Gordon of Gambit Films. (Release: 2024)
- Films:
- “Kandasamys: The Baby“: A film about a South African family’s dynamics. (Release: 2024)
- “Heart of the Hunter“: An action-packed film set against the backdrop of South Africa’s stunning landscapes. (Release: 2024)
Partnerships with Filmmakers:
- Mandla Dube: Three films, starting with “Heart of the Hunter.”
- Akin Omotoso & Ochre Media: Several book adaptations.
- Donovan Marsh: Three films.
- Gambit Films: Various projects across genres.
- Jayan Moodley: Three films, starting with “Kandasamys: The Baby.”
- Stained Glass Productions: Several book adaptations.
- Mandla Ngcongwane & Mpumelelo Nhlapo (Black Brain Pictures): Various films and series.
Analysis:
- Local Talent: The collaborations elevate local filmmakers to a global audience.
- Cultural Representation: The projects ensure genuine representation of South African cultures.
- Economic Impact: The initiatives are set to generate jobs and benefit the South African economy, reflecting Netflix’s pledge to the region.
- Commitment: These endeavors underscore Netflix’s sustained dedication to South African entertainment.
Statement from Netflix: Ben Amadasun, Netflix’s VP of content for the Middle East and Africa, expressed his enthusiasm about the new ventures. He highlighted the importance of these enduring collaborations in bringing distinct South African stories to Netflix’s vast global membership.
While Netflix’s primary Africa focus in terms of original content investment has been on South Africa, Nigeria, and most recently, Kenya, they are also facing competition from local streaming platforms and other international streaming giants. This new investment might speak to a clear appreciation of that fact.
If you appreciate our coverage here and on social media and would like to support us, please consider donating today. Your contribution will help us continue to do our work in coverage of African cinema and, more importantly, grow the platform so that it reaches its potential, and our comprehensive vision for it. Thank you for being so supportive: https://gofund.me/013bc9f2.