Deadline reports (today, January 24, 2025) that Netflix has appointed Kaye-Ann Williams as its new Director of Scripted Content for Africa. This newly created role will oversee local productions and African original films and series. Williams joins after a stint as Head of Scripted Series and Movies at Netflix’s competitor, Amazon Prime Video/Amazon Studios, where she focused on South Africa.
The news comes as Tendeka Matatu, who has been with Netflix for three years, is stepping down as Director of Local Language Films, Africa.
In a new Akoroko Premium newsletter, I evaluate this development and its timing in relation to the baseline I established in December 2024 for interpreting Netflix’s evolving Africa strategy.
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