France’s leading ad-supported streaming service (with a premium subscription tier), TF1+, has plans to expand into Africa in 2025 as part of the company’s ongoing international growth strategy.
Launched in January 2024 to replace the MyTF1 streaming service, TF1+ is fully owned by the TF1 Group, itself majority-owned by the Bouygues Group, a French multinational industrial holding company.
Operating primarily as a free ad-supported service, while offering a subscription premium option minus ads, TF1 wants to compete with international platforms like Netflix and Amazon Prime Video, as well as domestic rivals including Canal+.
Last month, Akoroko Premium subscribers received a newsletter assessment of TF1’s Africa plans, situating it within the continent’s broader competitive streaming landscape—the opportunities and challenges.
To receive the newsletter, and much more, subscribe at the link in the bio. Now with a 7-day FREE trial!
The coming years will be a test for streamers—whether local or international, large or small—and audiences in Africa’s evolving and increasingly competitive markets.