Global markets dropped sharply yesterday and today after U.S. President Donald Trump announced sweeping new tariffs on imports into the United States. This triggered immediate volatility in trade relationships across Asia, Europe, and, of course, Africa, where the fallout for film, TV, and digital media could be deep.
This could lead to a structural shakeup with real costs and few immediate safety nets for countries already working to build sustainable screen (film, TV, digital) industries.
Akoroko Premium subscribers received a newsletter today that analyzes the impact of President Trump’s new tariffs on African media markets, examining how higher costs for production equipment, content distribution, and international partnerships could disrupt growth.
It also considers potential shifts in industry dynamics, with some African countries positioned to *benefit* from the move.
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